There’s not a clear reason why tickets for Beyoncé’s concerts are cheaper in Sweden. Ticketmaster did not respond to a request for comment; a representative for Visit Sweden, a national marketing company promoting the country, said that Swedish currency is currently weak compared to the US dollar, so it’s “extremely price-worthy” to visit Sweden right now.
It’s not just Sweden. Given how expensive and limited Beyonce’s tickets were stateside, many fans are traveling within North America to see Bey wherever they can. This includes Chicagoan Alec Jordan and his partner. Jordan was determined to see Beyoncé on this tour because much of the new album’s sound was derived from house music, which was created in Chicago by Black queer people.
“I’ve been a huge Beyoncé fan for forever,” he said. “She’s my diva and this album is my favorite album from her and [it has] so many different genres.”
But Jordan and his partner have weddings to attend during the July weekend Beyoncé is performing in Chicago.
“We were like, ‘Well, we can’t not see the Renaissance tour, so where are we going to go?’” Jordan said.
So they started looking for shows in cities they wanted to visit and where they have friends, like Vancouver, where tickets for the Sept. 11 concert were $300. That was cheaper than what Jordan had seen for shows stateside.
While Jordan is leaving Chicago to see Bey, Alex Coleman is heading straight there. In July, he’ll travel from Dayton, Ohio, to Chicago to see the star. The 24-year-old spent about $800 on two concert tickets, and the plane ticket cost him $500. Having a friend in the Windy City sealed the deal.
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