You walk in for laundry detergent and walk out with a bag filled to the brim with makeup. Sound familiar? If you’re anything like us, you can’t make a Target run without moseying on into the beauty aisles. And we don’t blame you (or ourselves) — the retailer boasts an impressive portfolio of products that gives other mass beauty retailers a run for their money. Not to mention, Target’s 2021 partnership with Ulta Beauty was the beauty glow-up of the century, and makes the more prestigious lines we all know and love way more accessible.
Whether you’re loyal to one specific brand or you prefer options, Target has got it all. You’ll find drugstore favorites like Maybelline New York and CoverGirl, who continue to provide viral-worthy formulas that rival their higher-end counterparts across all sectors including eyes, lips, and complexion. You also have the Clean at Target brands like Pixi (a tried-and-true favorite that’s all about the glow) and W3ll People (high-performing, no-fuss makeup and skin-care products).
Finally, the retailer is chock-full of brands that target a specific aspect of your makeup routine, like Arches & Halos for all of your brow needs and Dashing Diva for manicure must-haves. Whatever type of shopper you are, it’s safe to say Target houses the best of the best makeup products all under one roof — and IRL.
We know there’s an overwhelming amount of goodness to choose from, which is why we’ve rounded up 17 of our favorite makeup brands for you to explore the next time you hit up Target. You’re quite welcome.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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