Warm tones like red and copper are perfect for adding a little spice to your look, which is why searches for auburn hair have skyrocketed in recent years. On TikTok alone, #auburnhair has almost 100 million views. Wether this is all part of the Little Mermaid fever, or if the girlies are depe into their red head era, trust is, red hair really is the moment
And, variations on the shade have claimed a whole legion of celeb disciples of late (see: Zendaya, Kendall Jenner, Keke Palmer, Gigi Hadid, Barbie Ferreira, Sophie Turner and Joan Smalls to name just a few).
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The beauty of auburn hair is that it can work on all different skin tones and hair colours, from strawberry blonde, to a vibrant copper, and a deep mahogany brunette.
If you’re a natural redhead, you’re one of an elite few, making up only 4% of the population in the UK (which even though it’s small, is a higher percentage than in many other countries). If you’re not, the boom in hair tints, dyes and colour-depositing masks and glosses for auburn shades has made it easier than ever to make the switch.
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One thing about faux redheads, though is that the colour can fade fast, which means you can enjoy it as a fleeting moment, or get yourself a dedicated colour boosting routine to refresh and maintain the colour longer term. For this, we love Josh Wood Colour’s Copper Gold Hair Gloss, Moroccanoil’s Copper Color Depositing Mask and Bleach London’s Copper Toner Kit.
Try these colour boosting products:
Alongside the light-to-dark shade variations, hair colouring techniques can add extra interest and dimension, from face-framing copper money piece highlights, to subtle titian balayage, or ombre auburn strands that incorporate a whole gradation of copper hues.
How to maintain auburn hair for longer?
Okay so you’ve dyed you’re hair red, now what? Auburns, reds and coppers are not the easiest colours for maintenance if you’ve dyed it. It requires consistent care and attention to preserve the vibrancy and richness of the shade. Zoë Irwin, renowned colourist and Wella Professionals UK colour trend expert tells GLAMOUR: “It is so important to make sure you’re using the correct hair shampoo to keep your colour looking fresh and vibrant while also cleansing the scalp.” These formulas are gentler on the hair and help to minimise colour fading.
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