Minimalists and muted palette-lovers, look away now, because this summer’s biggest fashion trend is bright, unapologetic and brilliantly saccharine. Enter: barbiecore.
Ever since first-look stills of Margot Robbie as the titular character in the upcoming Barbie movie dropped, the nostalgic doll became this season’s unlikely style heroine. But even before the BTS snaps of the ultimate blonde bombshell landed, the hyper-feminine trend was finding its way onto our timelines.
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Post-pandemic fashion was all about one thing: high-voltage shades and mood-boosting dopamine dressing. So much so, Valentino’s creative director Pierpaolo Piccioli dedicated his entire AW22 collection to hot pink, in collab with Pantone. There wasn’t a single celebrity red carpet that didn’t have at least a flurry of fuchsia.
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