A Solution, Not A Problem
According to evangelists for the digital revolution that took hold either side of the millennium, phasing out printed communications was not only a more efficient and convenient way to run businesses, market products and live our everyday lives, but a greener way too. But a couple of decades on, there’s a strong argument to say that print is a key part of the climate solution.
Between 1990 and 2019, the paper industry reduced its carbon emissions by 48%1, and it’s the biggest single user and producer of renewable energy in Europe, with 62% of its primary energy consumption coming from renewable sources2.
The paper, pulp and print sector is now among the lowest industrial emitters of greenhouse gases, accounting for 0.8% of European emissions3. Meanwhile, 93% of the water used in the European paper industry is returned after being used and treated4.
In 2022, The Confederation of European Paper Industries (CEPI) found that 71.4% of European paper and paperboard was recycled – the third consecutive year in which that figure had exceeded 70%5. And there has been an increase of 9% in European land mass covered with forests6, with Forest Europe reporting that the “volume of wood and the weight of carbon stored in the biomass of European forests has increased by 50%.” 7
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