Esha Gupta says model sued her for refusing to endorse pores and skin whitening product: ‘We still believe fair skin is superior’

Esha Gupta, who beforehand revealed that she was suggested to get injections for fairer pores and skin color, lately shared one other such expertise that she had with colourism within the movie trade. Esha recalled that she was sued by a cosmetics model after she and her crew backed out from endorsing their merchandise for selling pores and skin whitening. Also Read| Esha Gupta says she was advised to get injection worth ₹9000 for fairer skin

Esha stated that she thinks many Indians nonetheless consider in ‘white supremacy’ and that honest women are prettier, which is what we present in our adverts, too. However, the actor determined she would relatively get sued than endorse such merchandise.

Asked if she was ever made to really feel insecure about her pores and skin color, Esha advised ETimes, “It happened with a brand contract once and it was actually my fault and that of my ex-agency. We did not read the contract properly, which said whitening and not brightening products. If I put cucumber on my face or eat the right food everyday, the brightness of my face will make a difference. But the brand decided to sc**w me and sue me because I wasn’t ready to endorse their skin whitening products. That’s when I realised that we come from a land where there’s a problem. Some Indians have the mindset where we think like white supremacy.”

The actor added, “Americans are fighting it. White supremacy means people who have dark colour or dark skin, are meant to be slaves because those who are fair think God made them as the ones who are supposed to rule. India’s problem is far older, too. We still believe that fair skin is superior, fair girls are prettier, fair people get their way. That’s what we show in our ads, too. You put on a cream and the guy will accept you. Who wouldn’t want to marry you? You apply the cream and you’ll get that dream job.” Esha famous that Indian pores and skin tone with texture, and voluminous hair, are extra accepted overseas the place folks will praise it, which means that there is house for everybody.

Esha had beforehand advised Prabhat Khabar that she was requested to go below the knife and have her nostril sharpened, and get injections for honest pores and skin, when she was attempting to make it within the trade. Esha made her movie debut with the 2012 movie Jannat 2. She was final seen within the third season of Bobby Deol-starrer Aashram, and also will be a part of the fourth season of the MX Player net collection.