Hailey Bieber has cut her hair into a sleek, shoulder-grazing bob and we’re obsessed

Hailey Bieber has swapped her signature waist-skimming brunette hair for a sleek, blunt bob that grazes her shoulders. Unsurprisingly, given the furore it’s creating on social media today, this cut is already shaping up to be the most requested hairstyle of 2023. 

Hailey Bieber chose to debut her new hairstyle, which she wore in a middle parting to show off the textured ends, on TikTok. In the clip, the model pairs the look with a casual University of Miami leather bomber jacket, black sweats and blue trainers. “Oops ????????????‍????????????‍♀️,” read the clip’s jokey caption.

This isn’t the first time that Hailey has sported a bob. Back in 2020, she opted for a shorter, bright blonde manifestation of the hairstyle. But for the past few years she’s kept her hair length on the long side, choosing to switch up her hair colour instead, most memorably from ash blonde to what her colourist Matt Rez calls “mid-lit bronde” and more recently deep brunette. 

In fact, only a few weeks ago she confessed in an Instagram story that her hair had only just reached the length where she could wear a ponytail without using clip-ins or extensions. “It’s taken me 3 years to grow my hair out […] Officially can do a ponytail with no extensions or clip ins,” she wrote. And yet, even celebrities it seems are not immune to scratching the ‘new year, new haircut’ itch. 

As if to further prove the versatility of the look, Hailey was then spotted with a decidedly more preppy version of her new blunt bob, for which “Margot Tenenbaum” was seemingly the muse.