Dealer principal Steven Wolf said the store took “six or seven” orders on the spot.
He’s a firm believer that putting products in front of people, without creating urgency or high pressure, still works. The store used this approach, with similar success, for the Maserati Levante crossover in 2016.
For the Grecale event, the dealership arranged the food and drink service, while Maserati added to the atmosphere with decorative banners, a coffee bar and a “step and repeat” for attendees to take photos in front of a background.
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