HELLO KITTY ISLAND ADVENTURE cozy life sim game announced

Sunblink and Sanrio announced a cozy life sim game, Hello Kitty Island Adventure, on June 27. Starring Hello Kitty and Friends, the game will debut exclusively on Apple Arcade on July 28, 2023.

Watch the reveal trailer below:

As a cozy life sim game, Hello Kitty Island Adventure is composed of role-playing as your favorite Hello Kitty character while allowing you to embark on a tropical getaway where friends and adventures are always just around the corner. The cellphone game is designed to meet your warmest expectations.

Here is how Sunblink and Sanrio describe the game:

When My Melody is invited to open a gift shop at Big Adventures Park, she invites Hello Kitty and friends—including you! to come for a tropical island adventure. But things go sideways upon arrival, with the friends separated, and the park found abandoned. Join forces with Hello Kitty to restore the desolate theme park to its former glory and create the ultimate island paradise!

Create a unique, Sanrio-style original avatar and get to know iconic Sanrio characters like Kuromi, Badtz-Maru, Cinnamoroll, Chococat, and Aggretsuko. Share gifts, complete quests, and participate in island activities to deepen your bonds. Spruce up cabins to attract new visitors from among Hello Kitty’s many friends. Create a stylish wardrobe, solve mysterious puzzles, cook delectable recipes, collect friendly critters and fish, and explore the island solo or with a friend to unearth the many secrets of a massive in-game world.

“At the heart of everything we do at Sanrio are our core values of friendship, kindness, and inclusivity,” said Jill Koch, Senior Vice President of Marketing, Brand Management, and Creative at Sanrio, Inc. “In our newest game featuring Hello Kitty and friends, giving gifts, spreading kindness, and creating smiles is front-and-center. As in life, acts of kindness can engender incredible warmth and make such a positive impact on people’s lives. And since Sunblink’s mission is to create kind, collaborative, and imaginative games, we knew they were the right development partner.”

Check out the gallery of game images below:

For more information, visit the Hello Kitty Island Adventure‘s official website.