It’s raining discounts as car makers get into high gear to push sales

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As supply chain and semi-conductor shortages ease, car makers are offering higher discounts on some product lines, to get sales into high gear.

* Discounts aren’t available on low-volume models (like Maruti XL6) because supply is constrained, in comparision, there are offers for t0p-selling models by volume (like the Alto & WagonR)

* SUVs, minis and hatchback models had higher incentives compared to the MPV segment

“In last couple of years due to supply disruptions arising out of Covid situation there was negligible discounts. Now the situation has become somewhat peculiar in the semiconductor constraint situation this year”

— Shashank Srivastava, sr ED Maruti Suzuki

* Average discounts by VW, Skoda, Honda, Toyota and Tata were the highest

* Discounts started to increase in October, and offers are likely to continue till year-end, as automakers clear stocks of outgoing models by December

“The inventory position is unevenly distributed, so the discounts and waiting period varies from segment to segment”

— Ravi Bhatia , president of Jato Dynamics


Top 10 models with no incentives

  • Brezza
  • Creta
  • Punch
  • Venue
  • Seltos
  • Scorpio
  • Ertiga
  • Sonet
  • XUV 700
  • Caren
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