Minotti Marks 75th Anniversary With Sleek New Collection, Revealed In First-Ever Film

In the dynamic sphere of contemporary furniture design, Minotti stands as a paragon of style and innovation. For an impressive 75 years, this Italian powerhouse has been orchestrating a harmonious blend of tradition and modernity, its roots firmly planted in the fertile soil of classical design, while its branches reach out to the future, casting a shadow of influence that extends far beyond its immediate surroundings.

The saga of Minotti is one of evolution, a narrative of transformation that harks back to the 1960s. This metamorphosis, however, is not merely a change of form, but a profound rebirth of spirit. The “Minotti spirit” is a language, a dialect of design, a lexicon that has etched a clear, indelible identity on the global stage. It’s a testament to the brand’s adaptability, its ability to evolve and reinvent itself in response to the ever-shifting landscapes of global tastes and trends.

To mark its 75th year, Minotti has curated a new collection, a testament to the brand’s adaptability and timeless design ethos. This collection is not just a reflection of the brand’s ability to adapt, but also a celebration of its commitment to creating designs that are both timeless and contemporary. The concept behind the collection is a journey, a voyage that transcends the boundaries of time and space, navigating the waters of reality and the virtual world, exploring the intersection of tradition and innovation.

The collection is unveiled through a visual narrative titled “The Grand Tour,” a cinematic journey that transports the viewer to five distinct locations. These locations, though geographically distant, are united by a common thread: the Minotti lifestyle. The video is a visual exploration of the 2023 Collection and Minotti’s classic designs, seamlessly integrated into various residential and hospitality settings, each one a testament to the brand’s versatility and adaptability.

The Grand Tour marks a new chapter in Minotti’s inventive visual storytelling, transforming collections into dynamic cinematic experiences. The journey begins in the urban landscape of Milan, then ventures into the mountains to a cozy chalet, traverses a tropical setting, explores a historic Parisian hotel, and culminates on a luxurious yacht. These five distinct locations, while geographically separated, are woven together by a common thread: the quintessential Minotti lifestyle.

Unveiled at the prestigious Salone del Mobile Milano 2023, the collection is a diverse array of indoor and outdoor pieces. Each piece in the collection tells a story, a narrative of design that is as diverse as it is cohesive, as timeless as it is innovative. The Dylan, with its multifaceted modular seating system, embodies the brand’s commitment to versatility and adaptability. It is a piece that can seamlessly fit into any space, reflecting the brand’s understanding of the diverse needs of its global clientele. The Torii Bold family of seats, an extension of the iconic Torii by nendo studio, is a testament to the brand’s ability to evolve while staying true to its roots. The Raphael collection by GamFratesi offers a fresh interpretation of the living area, showcasing the brand’s innovative approach to design. The Superblocks storage units, designed by Marcio Kogan / studio mk27, are a testament to refined rationalism, a nod to the brand’s commitment to simplicity and functionality.

Minotti’s commitment to quality is evident in all its products; a harmony of sartorial tradition and innovative technological solutions. The company’s expertise is complemented by a meticulous selection of materials and manufacturing processes that enhance the taste for impeccable detail, from the creation of exclusive textiles and leathers to customer care and marketing.

The Minotti Studio, the creative heart of the brand, works in tandem with art director Rodolfo Dordoni, who has been with the company for 25 years. This collaboration has resulted in a distinct stylistic language that has made the brand internationally renowned. In recent years, the company has sought to collaborate with new architects and designers, infusing fresh creative energy into the company while upholding the excellence of “Made in Italy,” seamlessly blending tradition and innovation.

The company’s commitment to continuous research on manufacturing processes, materials, and styles ensures the creation of excellent products that are timeless and globally recognized. This attention to detail, combined with the creative drive inherent in Minotti’s DNA, enables the company to meet the expectations of an increasingly discerning clientele. The new collection is a reflection of this journey, a manifestation of the brand’s evolution over the years. It is a tribute to the past, a celebration of the present, and a glimpse into the future.

In the world of contemporary design, Minotti is not just a brand, but a philosophy and way of life. It’s a testament to the power of design, the ability to transform spaces and create experiences. As the brand embarks on the next chapter of its journey, it continues to inspire, innovate, and redefine the boundaries of design—hopefully far beyond the next 75 years.