Image via M&M’s
If there is any moment in time when you shouldn’t have a branding identity crisis, it would be during the Super Bowl. Unfortunately, that was the case for the popular chocolate brand, M&M’s. The chocolate company released two bizarre and confusing ads during the sporting event that will leave people scratching their heads, asking “what’s going on?”
To recap, it was announced back in late January that Maya Rudolph will be the newest spokesperson for M&M’s due to controversy and outrage about changing the Green M&M’s shoes from heels to flats. And let’s not forget, the infamous Tucker Carlson rant when he complain how the chocolates were “no longer sexy.” Since Rudolph is now the new face for the brand, this meant that new M&M’s chocolates will have Rudolph’s face printed on them, a bizarre decision made by the company.
Then came the Super Bowl, where M&M’s released its newest ad featuring Rudolph. The ad featured a new packaging called “Ma&Ya’s” and showed what the newest chocolates looked like. It also introduced a new flavor — clams. Yes, clam-flavored chocolate. And as seen in the ad, nobody wanted it.
But in a weird twist of fate, M&M’s changed its decision right at the end of the Super Bowl, announcing that the original spokecandies are back. What’s going on here?!
Some wondered if the whole “Maya Rudolph becoming the new face of the brand” was just a big stunt to get everyone’s attention to the chocolate brand. But let’s be real, it worked, didn’t it? Everyone was surprised that our favorite chocolate candies were leaving and people are relieved that they were back.
Now, let’s hope that Tucker Carlson doesn’t get triggered once more about fictional chocolate characters.
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