Australian NBA star Josh Giddey has been unveiled as the face of NBL SuperCoach, as the country’s most prominent fantasy franchise partners with the nation’s premier basketball league.
The NBL joins NRL, AFL and BBL in the SuperCoach stable, which has been thrilling sports fans for almost 20 years with more than 450,000 registered players annually.
Giddey, who launched his career with the Adelaide 36ers as an 18-year-old in the 2020-2021 season, will be SuperCoach NBL’s chief columnist.
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The Boomers World Cup certainty is keen to give back to the NBL – a league that catapulted him into NBA superstardom as pick number six for the Oklahoma City Thunder.
“I’m pumped to be associated with SuperCoach NBL because I’m excited about anything that makes the game even more engaging for fans,” said Giddey, who is currently in Boomers camp in Cairns preparing for this month’s FIBA World Cup in Japan and the Philippines.
“The NBL started as a stepping stone, as an alternative to College and now it’s proven to be a legitimate path.
“It’s getting a lot more recognition around the world, people are taking it very seriously, ratings are going up, it’s getting a lot more imports, so everything about the NBL is just getting better and better and I’m a big advocate for it.”
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Giddey will contribute a series of pre-season and in-season articles to supercoach.com.au, providing his predictions of players to watch and lifting the lid on his SuperCoach secrets.
Fans will be able to play the fun, free fantasy sports game, enabling them to test their skills against their friends and other supporters.
The NBL version will include all the features from SuperCoach Plus that players love including team optimiser, trade assist and trade boost.
More than four million Australians are fans of basketball with 3.5 million following the NBL.
A massive 1.2 million Australians play the sport with the 2022-2023 NBL season seeing the highest crowd attendance in almost 30 years.
News Corp Australia’s Head of Fantasy Sports, Paul Zines, who was appointed earlier this year to grow the popularity, revenue and audience engagement of its market-leading sports brands, said he was thrilled to welcome NBL to the SuperCoach family.
“SuperCoach offers a unique platform for sports fans to connect, engage and share their passion for fantasy sports, and we’re thrilled to be able to partner with the NBL to extend our brand to millions of Australians who love their basketball,” Mr Zines said.
NBL chief executive David Stevenson is excited to team up SuperCoach — Australia’s leading fantasy platform.
“Our fans are at the forefront of everything we do, and moving our fantasy platform to SuperCoach will help deliver a better and enhanced experience,” Stevenson said.
SuperCoach provides a great way for supporters to connect with the NBL and its players on a new and improved level.
“Coming off a record breaking season, the NBL is growing like never before, making it the perfect time to partner with SuperCoach and its large and passionate fanbase.”
The launch of SuperCoach NBL spearheads a stellar basketball season, with coverage of the FIBA Basketball World Cup by News Corp Australia’s award-winning editorial team, led by Matt Logue and Michael Randall, as well as the lead-up to the most competitive domestic season in years.
Stars from the NBL backed the new game in a series of photo shoots for News Corp mastheads, saying it would give fans a new dimension to enjoying the sport.
Fans can register their interest to play at supercoachnbl.com.au.
Sports reporter
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