Following the highly-successful debut of their previously released 991 sneaker, London-based running club and brand Run The Boroughs and New Balance have reunited in celebration of the annual TSC London Marathon.
Opting to take on one of the Boston brand’s most revered silhouettes, the 567, Run The Boroughs aims to make exercise more accessible for reluctant runners throughout the city, offering informal mentorship for crew members as well as collaborative community projects with the likes of Shop Cuvée, 5 Points Brewery, XFEL and The Magpie Project.
Embracing a natural green palette inspired by London’s outdoor landscape, the collaborative silhouette features a range of hues, with the intention to reflect the capital’s varying texture and terrain. Set against pig skin suede, urban streets lend their weathered grey look to the pair’s tongue—which also dons RTB’s cloud-like mascot—while interchangeable style patches are also added across the design, allowing wearers to rep their borough.
Shot by Rory Griffs, get a closer look at the ‘Lost in London, Found in Flimby’ campaign below and cop the New Balance x RTB 576 from April 20 exclusively via the New Balance webstore.
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