Portrait Milano: a secret piazza is reborn as Ferragamo’s latest hotel

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Tucked between the Corso Venezia and Via Sant’ Andrea, in the heart of Milan’s Quadrilatero fashion district, is a building that was one of Europe’s first seminaries. It’s noteworthy on several fronts: the integrity of its Late Renaissance bones; its provenance — commissioned in 1565 by Carlo Borromeo, Archbishop of Milan and leading light of the Counter-Reformation, later canonised Saint Charles; and the interventions it underwent at the hands of Piero Portaluppi, the pre-eminent architect of the city’s 20th-century golden age.

But for the past 20 years the most notable thing about this erstwhile treasure of Milan’s built environment was its obscurity: secreted away behind closed gates, unoccupied, it was a place few contemporary Milanese seemed to even know existed, much less had ever visited.

That changed on December 14, when Giuseppe Sala, the city’s mayor, officiated at the ribbon-cutting for Portrait Milano, the hotel-restaurant-retail complex which the seminary now houses — the culmination of a decade-long restoration project spearheaded by Leonardo Ferragamo, chairman of the Florence-based fashion and luxury goods house Salvatore Ferragamo.

The seminary’s vast courtyard has been rechristened Piazza del Quadrilatero and opened to the public for the first time in its history, providing walking access between the neighbourhood’s two main arteries. Besides the hotel, it showcases fashion boutiques and drinking-dining venues; its subterranean spaces house a wellness centre operated by Longevity Suite, which bills itself as a “European leader in holistic healthy ageing”. And beginning later this year, the Piazza will host art exhibitions, performances and other cultural events. 

An aerial view of the courtyard of the former seminary, surrounded by later buildings © Red/Simon Palfrader/Marco De Ponti
The spacious lobby of a hotel
The lobby of the newly opened hotel

It’s quite the side project for Ferragamo, who has not one but two day jobs: in addition to running global operations for the company his father founded (a role he assumed in 2021), he is chairman of Lungarno Collection, his family’s hospitality portfolio, started in 1995 with the acquisition of Florence’s historic Hotel Lungarno. It has since expanded to six properties; four of them are four-star boutique hotels, and two others, under the Portrait brand, are very much five-star offerings, located on Florence’s Arno river and the Via Condotti in Rome. Portrait Milano, the Collection’s seventh hotel, is leased from the Catholic Church under a 30-year agreement. It is the company’s maiden foray into Italy’s capital of design and fashion — and by far its most ambitious development to date.

GM280111_23X Wkd Travel Milan map

Ferragamo and Valeriano Antonioli, Lungarno Collection’s chief executive, are coy about their total spend (while Salvatore Ferragamo is listed on the Milan Stock Exchange, the Lungarno Collection is strictly a family affair). But when we meet at the hotel, the dapper Antonioli winces slightly when he admits the final tally was “much more than we wanted,” citing pandemic-related business woes then delays on key electronic and lighting components coming from eastern Europe, as a result of the war in Ukraine.

Antonioli first spotted the seminary in 2013, from the top floor of another site. “I went back to my office and mapped it on Google, and was astounded. I’d lived around the corner for five years; I’d cycled past the gate [at 11 Corso Venezia] dozens of times, and I had no idea of its magnitude.” He made contact with the diocese through a family friend; initially, he says, the decision makers were “not interested in transforming” along the lines he and Ferragamo proposed (read: no way in, ahem, Hell would there be a hotel on seminary premises). But Antonioli persisted, alternating negotiations and concessions that lasted more than two years.

A subterranean swimming pool
The basement swimming pool at the Longevity Suite wellness centre, also housed in the former seminary building

One of the hotel’s 73 bedrooms

The elegant bathrooms are decked in a mixture of marbles
Bathrooms feature a mix of marbles

Finally they arrived at an agreement — at which point, Antonioli recalls, “They said, ‘You’ve convinced us! But we can’t go ahead with you; we have to have an open bid.’” He and Ferragamo won that, too, something Antonioli credits to their proposal’s “inclusivity, which they [the diocese] cared about. We had always had the total restoration and public use of the courtyard in our plan. We had always used the example of the Salone [del Mobile]” — Milan’s annual furniture fair, which sees the city welcoming the public into normally inaccessible spaces — “to describe the kind of ‘inclusive exclusivity’ we wanted to create.”

They hired architect Michele De Lucchi of Milanese studio AMDL Circle, a 71-year-old whose CV reads a bit like a potted history of modern Italian design. He was an influential member of the Memphis movement, has been creative director at Olivetti and editor of the design monthly Domus, while designing buildings ranging from the Deutsche Bahn office in Frankfurt to NTT Group’s headquarters in Tokyo, among many corporate and civic commissions in Italy.

The challenge was to translate a heavily listed ecclesiastical building into a modern host for very secular luxury services. De Lucchi describes his mandate as “intervening in an invisible but substantial way” — which meant researching the building’s 400-plus-year history of demolitions and reconstitutions to understand how to best accommodate exigencies like elevator banks and geothermal exchange systems. One of his interventions was to enclose the first-floor loggia with an ingenious series of steel-supported glass panels that sit behind the colonnade, a sleek structural element that retains heat or air conditioning.

An elegant foyer and library at a  hotel
The hotel library

Milan’s Superintendency of Fine Arts, the civic body that oversees heritage renovations were also heavily involved. “We worked incredibly closely with them,” says Antonioli. “We spent hours — hours — sitting in chairs in the courtyard, deciding the precise shade of grey for the walls. You cannot imagine how many tones of light grey exist in this world until you have done this with the Sovrintendenza.

But the pay-off seems to be pleasing those who’ve discovered the “piazza,” now the largest one in the Quadrilatero. Throughout my two-day stay, it was constantly peppered with curious locals. In the ground-level colonnade, opposite the hotel’s lobby, I went to the opening party for Antonia, a second outpost of Milan’s celebrated concept store, where boutiques-within-boutiques host rotating brands ranging from Gabriela Hearst to Courrèges. Next door is Beefbar, the haute “street food” concept restaurant that has played well in places like Monte Carlo, Dubai and Sardinia’s Costa Smeralda. Across the piazza is the flagship boutique of SO-LE Studio, the jewellery brand created by Ferragamo’s daughter, Maria Sole — a space age-y room displaying her unusual, directional pieces, which often substitute leather in place of precious metals.

As well as inviting Milan in, Ferragamo and Antonioli have reckoned on the appeal of showing hotel guests around Milan. The concierges have created a series of private experiences and itineraries, most lasting between a couple of hours and a half day. I spent an educational afternoon exploring some of the city’s finest contemporary buildings (including De Lucchi’s own striking, wood-clad UniCredit Pavilion) with an urban-planning graduate student who was also a licensed guide — an itinerary that culminated with a charming aperitivo at the Triennale, after a walk around its gallery.

A spacious restaurant with polished wood floors and wood panelling
The ground-floor restaurant, ‘10_11’, overseen by 32-year-old chef Alberto Quadrio

With its 73 rooms and suites, the hotel itself — the largest of the three Portraits (Florence has 37, Rome only 14) — is the “exclusive” part of this domain. It is for the most part successful, an undeniably stylish and comfortable hotel with a few spatial dead spots (such as the quite clinical vestibule off the main corridor, through which I had to walk to reach my suite) perhaps unavoidable, given the vast expanses of unalterable space to fill. For the interiors, Ferragamo relied on longtime collaborator Michele Bönan, a relative unknown when he was tasked with renovating the Lungarno in 1995. Three decades on, Bönan’s unerringly cool house style — which favours carved stone panels and varnished hard woods, collectible European mid-century furniture and the liberal mixing of marbles in bathrooms — is recognisable to anyone who has visited a Lungarno Collection hotel (or any of the beautiful JK Place hotels in Rome, Capri or Paris).

Bönan leaned into Milan’s 20th century design heritage, with specific nods to Portaluppi’s Villa Necchi Campiglio, the 1935 Milanese mansion that had a star turn in Luca Guadagnino’s I Am Love and is one of four “museum houses” in Milan administered by Fondo Ambiente Italiano, Italy’s answer to the National Trust. The hotel’s bedrooms, on the first and second floors, mix grey peperino, a regional volcanic stone, with gleaming wood panelling and shelves. Velvet, piped tweed and soft leather cover sofas and chairs; doors are inset with rattan panels. The floors are larch planks — a hallmark of 18th-century Lombardian bourgeois homes, and an unexpected moment of rustic Gemütlichkeit in an otherwise conspicuously polished whole.

The sitting area of a suite; the rooms have floors made from larch planks

Palms and rattan seats on the first-floor colonnade

Closets are clad in felt, leather and studded wood, evoking old-world portable wardrobes. The minibars are stocked with smart made-in-Italy artisanal spirits (and wines from Castiglion del Bosco and Il Borro, the estates owned respectively by Massimo and Ferruccio Ferragamo). Bathrooms, in contrasting combinations of marble and coloured granite, are indulgent in the extreme. Rooms on the first floor each have their own designated sitting area in the colonnade, directly outside their door. Though the rattan furniture is gorgeous, and they’re separated by artfully-placed palms and foliage, don’t expect privacy.

At ground level, the restaurant, 10_11 (the name marries the Piazza’s street-entrance addresses on Via Sant’Andrea and Corso Venezia) is an all-day venue in a pretty room with ceilings painted to resemble the fabric of a marquis (they took a Florentine father-daughter team of trompe l’oeil artists two weeks to complete). Adjacent is a large garden which, come warmer weather, will host outdoor tables. A second, fine-dining venue is slated to open next month. Overseeing everything is 32-year-old Alberto Quadrio, a bit of a gamble as a relative unknown — though in lieu of a famous name, he brings a decade-plus of experience working with a lot of them, including Gualtiero Marchesi, Norbert Niederkofler and Alain Ducasse. The Mondeghili, his signature bar snack — tiny fried meatballs with a saffron mayonnaise — are worth the indulgence, though your arteries won’t forgive you any time soon.

Despite the globally recognised name behind it, Lungarno Collection is a relatively tiny chain hoping to make an outsized mark here. “Until now we had six hotels, with a total of only 300 rooms — which is, like, the Principe di Savoia,” Antonioli says with a laugh, citing Milan’s longstanding landmark hotel. The Portrait isn’t the only new challenger in the city: last September, Venetian hospitality impresario Arrigo Cipriani opened Casa Cipriani, a hotel-restaurant-members’ club, in an 18th-century building in the city’s leafy Porta Venezia neighbourhood; its interiors were also designed by Bönan. Early next year Rocco Forte Hotels will take over and reopen The Carlton, another Quadrilatero stalwart, after a multimillion-euro renovation with its own tranche of new restaurants and retail. Meanwhile, though, try for a room at the Portrait during the spring collections, three weeks hence, and you’ll be told there’s already a waiting list.

Details

Maria Shollenbarger was a guest of the Portrait Milano (lungarnocollection.com). Double rooms cost from €935 per night including breakfast. For more on visiting the city see the tourist board website, yesmilano.it

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