Shoppers Say This Retinol Cream Effectively Tightens Crepey Skin—And It’s Already on Sale for Prime Day

Ask any dermatologist what their holy grail ingredient is, and they will likely tell you that it’s retinol. A form of vitamin A, retinol stimulates skin cell production and promotes collagen, keeping wrinkles and fine lines at arm’s length. Retinol can be found in eye creams, serums, and moisturizers, including Lilyana Naturals’ Face and Neck Cream (now $21)—which is being heavily discounted ahead of Prime Day.

Check out more epic July sales and deals—all curated by W+G editors—here.

Enriched with retinol, this cream stimulates collagen synthesis. Collagen synthesis happens when the skin thickens, Deirdre Hooper, MD, a board-certified dermatologist based in Louisiana, previously told W+G. In turn, this process makes fine lines and wrinkles less visible (hooray). If you’re a first-time user of retinol, it’s important to note that some side effects like dryness and flaking may occur, so dermatologists recommend easing into it by using it every other day or every third day to start.

This cream is also a landmine for hydrators. Hydration is key when it comes to crepey-ness, because it helps the barrier retain elasticity and reduce the appearance of wrinkles. In the formulation, you’ll find shea butter and hyaluronic acid, both of which are humectants that draw water and moisture to the skin’s barrier. Another key ingredient? Vitamin E, which is an antioxidant that reduces inflammation. This all-star formulation works overtime to keep fine and crepey lines at bay.

Another notable feature of the product is the packaging. Stored in a pump applicator, the product is extremely easy to use. Just press down gently to dispense the cream and spread the thick, buttery formula across your face and neck. A little goes a long way, so this bottle will last you.

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Boasting more than 26,200 five-star ratings (impressive), Lilyana Naturals’ cream is beloved by Amazon shoppers and gets all of the positive PR for making skin look less crepey, as well as toned and hydrated. “I have been using this product for a little over a month now and my skin seems to really like it,” wrote one Amazon customer. “It has evened out my skin tone and moisturizes very well. I have noticed that the skin under my eyes is less thin/crepey.”

Another shopper dubbed this moisturizer as the “best” for mature skin, saying “I’ve tried other retinol creams before without any changes to my dry skin, but this brand with the hyaluronic blend has made a believer out of me. My skin is moist and supple. I definitely will reorder.” Plus, compared to a lot of other retinol creams on the market, Lilyana Naturals’ Face and Neck Cream is a budget-friendly option.

With happy customer after happy customer, and a slew of powerful, effective ingredients, it’s no surprise that Amazon shoppers have made space in their cabinets for this cream.