Sportmax Pre-Fall 2023 Collection


For pre-fall the Sportmax design team went back to the essentials, toning down the trendy approach of recent seasons. There was no stated inspiration or moodboard with muses of artistic cachet, rather just the intention to streamline the offer, giving a contemporary spin to basic wardrobe staples.

Called New Classicism, the collection hinted at androgyny and minimalism. Simplicity is in the air this season, and the Sportmax team tapped into the vibe. Suits were straight-cut and boxy, with utility-pocketed masculine pants introducing a fluid, elegant version of the ubiquitous cargos. Bermudas were proposed as an alternative to miniskirts, which came paneled over shorts and worn under hybrid blazers with a bomber-like knitted hem; the classic trenchcoat was revisited in shiny moc-croc black vinyl.

Playing on contrasting feminine notes, short lingerie slip dresses in black satin and lace appliqués on skintight ribbed cardis suggested a more seductive note of ironic glamour, also highlighted by feather-trimmed short pencil skirts or bustier dresses in sherbet tones of mint and tangerine.

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