best of beauty

Stubborn waterproof mascara has met its maker in Sulwhasoo's Gentle Cleansing Oil, which manages to clear a day's…

It's the most wonderful (and stressful) time of year: gift-giving. The holidays are about a month away, which means…

Thanksgiving is all about eating until you're stuffed and spending quality time with family and friends but, unless…

Here at Allure, we follow the early lives of new beauty brands as closely as we follow our favorite celebs' careers…

Here at Allure, we follow the early lives of new beauty brands as closely as we follow our favorite celebs' careers…

Clean beauty is a notoriously poorly defined and ill-regulated category, which is why we created our own Allure…

As anyone who's ever styled their own hair knows, your final look is only as good as the hair-care products you…

We know it may feel early to be holiday shopping, but here at Allure, we think it's never too early to shop for…

Makeup looks are extremely personal. For some, a little mascara turns a regular day into a special occasion. For…

Let's face it — the beauty industry is growing rapidly every single day. While we do love the growth we sometimes…