Clean Beauty

If you prefer clean beauty, chances are you've shopped at Credo Beauty. Because the retailer has its own Credo…

Pump up your lashes with Big Clean Mascara, which is made with plant-based sugars that help create the appearance…

You might've already heard about Pound Cake Cosmetics, seeing as how the Black-owned brand has won a Best of Beauty…

Do you think that beauty trends or aesthetics offset progress in the industry?It's a very nuanced and…

The Future Cream ended up on my personal radar when it won a 2022 Allure Best of Beauty Award in our Clean…

Here at Allure, we follow the early lives of new beauty brands as closely as we follow our favorite celebs' careers…

Here at Allure, we follow the early lives of new beauty brands as closely as we follow our favorite celebs' careers…

Clean beauty is a notoriously poorly defined and ill-regulated category, which is why we created our own Allure…

When beauty brands branch out into a new category, my reaction tends to include a mix of surprise and hesitation.…

Technicolor eye shadow palettes and vibrant neon liners are always fun ways to dazzle your look, but just like your…