The 20 Most Undetectable (Yet Effective)… "When I'm shopping for a concealer, I'm always looking for something lightweight, buildable, and…
TikTok Says Glossy Lids Are Here to Stay—20… "Glossy and vinyl eye makeup is high impact and fairly simple to achieve," says celebrity makeup artist…
Heads Up: We’re Doing Glazed Eyeshadow Now As with any makeup look, prep is key for a flawless, lasting finish. Holm recommends using an eyeshadow primer to…
I Finally Retired My 20-Product Makeup Routine… The inclusive beauty movement is going stronger than ever thanks to brands like CTZN Cosmetics. Upon first…
This Underhyped Makeup Brand Makes the Best $5… This might be a weird way to start this article, but even as a beauty editor, I don't consider myself a …
People Don’t Realize That This Product Is… If there's anything that every cool girl seems to have down, it's the no-makeup makeup look. The thing…
We Asked the Experts, and These 5 Eyebrow Trends… Not too long ago, there was a time when your brows needed to be filled in, perfectly arched, and blocky to…
These Eye Shadow Primers Will Make Your Look… Look, I know there's a camp of haters who think primers are a scam, trust us when we say the best eye shadow…
16 Luxury Makeup Products I Think Are Actually… I'll be the first to admit that my makeup application skills are lacking. Because of this and the fact…
These Natural Wedding Makeup Trends Are Anything… A trip to cloud nine is a big lift. (It's a long haul, expensive, sold out hotel rooms, et cetera, et cetera.) But…