Not too long ago, there was a time when your brows needed to be filled in, perfectly arched, and blocky to prove you were up to date on the latest eyebrow trends. Bold brows were everywhere, with multi-step brow routines inspiring a boom in the creation of brow pomades, gels, pencils, and powders.
However, in recent years, makeup trends have evolved toward a more natural-looking approach. Eyebrow trends have followed suit, with fluffy, brushed-up (verging on unruly) brows dominating both the catwalks and our Instagram feeds. “I’ve definitely been using less in my brows, and I know my clients have too,” says makeup artist and brow specialist Lucy Hart. “Brows are definitely a lot softer compared to previous years, and I think for 2023, fluffy, natural brows are here to stay.”
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