new launches

Get ready to channel your inner Sharpay Evans with the launch of Colourpop Cosmetics's latest collection, entirely…

What do Ariana Grande, Machine Gun Kelly, Kim Chi, and Trixie Mattel have in common? Well, other than all having…

Another moisturizing ingredient this cream contains is rice bran oil, a skin-care additive that Los Angeles-based…

July's new hair and scalp launches have one color in common: pink. Whether that hue resonates with you as Paris…

With the newest nail and makeup launches for July, you're going to want to expect the unexpected. Before you start…

So we're sitting here at a lip launch, and out of respect, I'm skirting around talk of her voluptuous (clearly…

Fun fact: Your shadow is shorter in the summer. Bonus fun fact: Your eye shadow is brighter in the summer, if this…

When it comes to legendary beauty looks, Halsey knows no bounds — so it's no wonder why their makeup brand is…

May is one of the most fun times of the year for makeup transitions. Pretty pastels are emboldening into brights,…

Spring is a time of renewal. And this April, it seems makeup brands are taking that pretty literally. We can't…