Your Ultimate Guide to July’s Best New Makeup Launches

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With the newest nail and makeup launches for July, you’re going to want to expect the unexpected. Before you start scrolling down, allow us to share some spoilers. First and foremost, this month is all about odd couples. Wet n Wild just dropped a collab featuring a beloved blue extraterrestrial creature; Paintbox teamed up with a buzzy beverage, and Chillhouse‘s latest launch has a Bluetooth connection. 

Collaborations aside, some other makeup surprises this month has up its sleeve include Smashbox bringing back an iconic highlighter in its most popular shades, and Lottie London giving its bestselling product a metallic twist. Freck is stocking its boldest blush hue at Sephora for the first time, too. 

Pat McGrath Labs is also coming out with its most stellar palette yet, complete with shadows you’ll have to see in person to believe. The same goes for the return of Danessa Myricks‘ multichromatic Lightwork III Experience Palette. July 22 can’t come soon enough. But for now, we’re looking forward to collecting every single shade from Selena Gomez’s latest Rare Beauty launch. 

OK, now that you’ve got the lowdown, you can get to scrolling through these amazing makeup and nail launches. 

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