Move over vanilla girl, there’s a new TikTok tribe in town. She’s a soft girl, wearing head-to-toe pastels with a smattering of faux freckles painted over rosy pink blush and butterfly claw clips in her hair. Racking up more than 179.8 million views to date, the soft girl aesthetic is the latest trend to take the internet by storm and there’s so much more to it than meets the eye.
So what exactly is the soft girl aesthetic? The look is deliberately hyper feminine and kittenish. It celebrates all things girly – think frills, bows and pastels that draw inspiration from Bratz dolls, Y2K nostalgic fashion and beauty, manga comics and Kawaii culture (a.k.a, the culture of ‘cuteness’ in Japan). You can expect to see lots of pink, pearls, hair accessories, clouds and floral motifs.
Ariana Grande is arguably the poster girl for soft girls everywhere; she’s sexy yet sweet, owns her femininity but also bosses it as powerful player in the music industry. In other words, the soft girl is an empowered version of the cute girl-next-door – that, or a kick-ass Disney princess.
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Mood boards for the aesthetic also feature Taylor Swift, Gossip Girl‘s Blair Waldorf, Sydney Sweeney’s pink Miu Miu outfit at the 2022 MTV Movie and TV Awards and her onscreen character Cassie Howard in Euphoria, who has a penchant for pink lipgloss and cropped fluffy knitwear.
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