These Are the Biggest Hair Color Trends for 2023

As recently evidenced by Kim Kardashian and her grunge-girl roots, platinum is back. “More is more, and this look is doing the most,” says celeb hairstylist Jenna Perry. The high-maintenance color is something of an answer to the pared-down natural beauty that held some appeal post-pandemic, and, though seemingly specific, is as versatile as they come. Hairstylist Emaly Baum says that in addition to playing well with every skin tone, washes of warm tones allow this chilly trend to find favor with those who have thus far found platinum lengths out of their above-neck realm. “I love that this time around the trend is so customized to the individual,” she adds. “It’s not just white blonde.”

Subtle Cinnamon 

If you’re searching for a subtle way to transform your brunette into something a little, well, spicier, cinnamon may be the 2023 hue for you. “This is the most beautiful marriage between red and brunette,” says Perry. “It’s an obscure hair color that makes everyone stop in their tracks.” The color offers a means of incorporating the red hair trend—which has veered from ginger to copper to sunset over the past year—while maintaining the classic merits of a brunette mane. “So many brunettes have natural warm undertones, and I love that this color really leans into that,” says Baum. 

Beige Blonde