Vi partners with Truecaller to help curb customer service fraud

Vi, Truecaller partner for secure customer experience

As part of the collaboration, Truecaller will provide a secure and improved customer communication experience to Vi customers. Through its Verified Business Caller ID solution, the caller identification app has enabled Vodafone Idea’s customer service and sales team to enhance their interactions with users.

Vi customers can easily identify genuine calls from Vi by looking for certain trustworthy indicators provided by Truecaller, which include a green caller ID, a category tag, a tamper-proof brand name along with the logo, a verified business badge, and a call reason.

As per the company, the solution enhances business calls by providing a brand identity and relevant context and that likely makes the customer communication more reliable. It helps in reducing call-related frauds and scams while also improving the efficiency and safety of business communications.

Truecall has been taking measures to prevent fraud via calls for quite some time. In December 2023, the platform introduced an in-app digital government directory, enabling users to verify if a caller is a legitimate government representative or a potential fraudster. By accessing a digital list of verified government contacts, Truecaller users can easily check the information of the caller.

The company emphasizes the significance of protecting users from scams, fraud, and spam as it plays a crucial role in establishing trust in their services among the public.